Firstly is the main selling point of the camera, the wide angle lens, meaning you can alternate between telephoto and wide angle shots. Secondly is the touch-screen interface to replace the usual cluster of buttons on the back of the camera, and thirdly is the supersize 3in. LCD screen to aid use of menus and make playback easier. Another feature of the L74W is the Advanced Shake Reduction (ASR) which, activated by the mode wheel, reduces the blur effect of camera shake by using high ISO and fast shutter speeds. Alongside this is the Face Recognition AF and AE technology which can be easily activated or de-activated by selecting the face icon in the menu. When the shutter is half-pressed, a green square appears in the screen which is the camera detecting where it thinks the the face (or faces) are. It will then focus automatically on that area regardless of the composition or backlighting and adjust the brightness for better portrait pictures. Occasionally though, the camera will focus in the wrong place, and has to be re-focused until it correctly identifies the facial area.

South African Product Specifications

7.2MP, 3.6xoptical,3.0"LCD,ASR, ISO1600,World Tour Guide

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